It’s Not Magic, but It Is Magical

by Tracey L. Jackson, Executive Director

I often say that what we do at Piedmont Care isn’t magic. We work hard, play by the rules, apply reason, and focus on clients. But the truth is – it is magical. Magical in the way that is beautiful, extraordinary, and unique. Each year, Piedmont Care serves people who oftentimes are addressing radical changes in their life, and we are there to provide opportunities, support, and life-saving treatment.

This year we enrolled our 1800th care client. That’s how many people our Ryan White programs have positively impacted since 1994 and how many people our excellent case management team has helped. We leveraged resources to provide nearly 200 care clients with access to health insurance coverage, giving them even more access to health and wellness services. Our flexibility has allowed us to provide not just flu shots for our clients but COVID-19 vaccines and MPX/V (monkeypox) vaccines to our clients and the community. Our medical practice has fully implemented a rapid entry system resulting in new care clients having immediate access to case management, medical care, and medications.

Our HIV prevention programs have changed as part of a nationwide response to cutting-edge science. We recently served our first PrEP client. PrEP itself is almost magical in how effective it is in preventing HIV. HIV self-testing, rapid entry, and an expanded condom distribution program make knowing your HIV status and preventing HIV easier than ever before.


I am stunned at what we are capable of, yet I remind myself that we strive to put our organization in the position to be magical and extraordinary.

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