The mission of Piedmont Care, Inc., an educational and advocacy organization, is to coordinate and provide medical, social, and psychological services for individuals and families affected by or at risk for HIV.

Why the Red Ribbon?

The red ribbon demonstrates compassion for people with HIV/AIDS and their caretakers, and support for education and research leading to effective treatments, vaccines, or cures. The proliferation of red ribbons unifies the many voices seeking a meaningful response to the HIV/AIDS epidemic. It is a symbol of hope: the hope that one day soon the HIV/AIDS epidemic will be over, that the sick will be healed, that the stress upon our society will be relieved. It serves as a constant reminder of the many people suffering as a result of this disease, and of the many people working towards a cure and a day without HIV/AIDS.